InstaCarma Case Study
Hosting Company breaks into Top 100 .net websites
The company is a premier web hosting provider located in New Jersey. They provide unmatched webhosting services at affordable costs. The area of concern was ensuring that the highest amount of conversion is achieved through their website while ensure top-class after sales support. Carmatec pitched in as the correct partner for them as we were able to help them with design and development as well as provide the tech-support that their customers deserved. This was done through the following mediums-
Display Marketing:
Goals:
- Reach maximum number of people and bring them to the site.
- Reach new customers
- Building brand awareness
Medium:
- Google Display Network
- BuySellAds
- Facebook Ads
Result (2months):
- 36% increase in the overall traffic to the site.
65680
July
48360
September
Search Paid Marketing:
Goals:
- Find niches
- Reach potential customers when they are ready to purchase
- Maximize ROAS (Return on Ad Spend)
- Expand campaigns to more geographical market
Solution:
Medium:
- Google Search
- Google Partner Network
Result (6months):
- 50% increase in converted clicks in every 2 months
- Cost per conversion decreased by 80%
Retargeting:
Goals:
- Reach people who have already visited the site and connect with an audience that’s already interested in the products
- Reinforce Branding
- Increase secondary conversions
Medium:
- Google Remarketing
- Adroll
Result:
- 38% of the total visitors are returning visitors
- 52% of total transactions are through returning visitors
Email Marketing:
Goals:
- Maintain Customer Relationship
- Increase sales
Medium:
- Sendy
- Mailchimp
Result:
- Produce an open rate of 21%
Overall Result:
- Web site gets into the top 100 .net websites
- 78% increase in sales in last 4 months
