InstaCarma Case Study

Hosting Company breaks into Top 100 .net websites

The company is a premier web hosting provider located in New Jersey. They provide unmatched webhosting services at affordable costs. The area of concern was ensuring that the highest amount of conversion is achieved through their website while ensure top-class after sales support. Carmatec pitched in as the correct partner for them as we were able to help them with design and development as well as provide the tech-support that their customers deserved. This was done through the following mediums-

Display Marketing:

• Reach maximum number of people and bring them to the site.
• Reach new customers
• Building brand awareness

• Google Display Network
• BuySellAds
• Facebook Ads

• 36% increase in the overall traffic to the site.

Search Paid Marketing:

• Find niches
• Reach potential customers when they are ready to purchase
• Maximize ROAS (Return on Ad Spend)
• Expand campaigns to more geographical market

• Google Search
• Google Partner Network

• 50% increase in converted clicks in every 2 months
• Cost per conversion decreased by 80%

Retargeting:

• Reach people who have already visited the site and connect with an audience that’s already interested in the products
• Reinforce Branding
• Increase secondary conversions

• Google Remarketing
• Adroll

• 38% of the total visitors are returning visitors
• 52% of total transactions are through returning visitors

Email Marketing:

• Maintain Customer Relationship
• Increase sales

• Sendy
• Mailchimp

• Produce an open rate of 21%

Overall Result:

• Web site gets into the top 100 .net websites
• 78% increase in sales in last 4 months