Mr. Basil Jacobs

We would like to extend a very warm welcome to Mr.Basil Jacobs, who recently joined our company as Manager of English Language Training and Communications.

Basil’s responsibilities at our organization include:

- Heading training programs to sharpen English communication skills of employees.
- Helping employees have better understanding of the various English speaking cultures.
- Teaching employees country specific idioms and slang words (Mainly US and British usages).
- Improving customer service skills of employees and their ability to reach out effectively to clients.
- Assuring communication quality by checking for English language usage and customer service quality in support replies.

InstaCarma has always believed in bridging cultural gaps as that is a key requirement for enabling effective customer service. We wish to leave no stone unturned in making sure that our employees speak and write the highest quality of English, and are able to communicate very well with customers while addressing their needs. Customer service effectiveness can be greatly enhanced if the employees keep in mind the various cultural contexts and language usage styles while communicating with customers. We don’t want a specific idiom or slang usage to come in the way of our employees understanding what the customer is trying to say, so we feel this type of training is extremely important. Basil has over 20 years of experience & exposure to international business. His last job was with AOL where he worked for about 4 years in a similar role. He provided English training to AOL’s customer service representatives in India servicing US based customers. He also managed various aspects of their customer service operations and had key involvement in various programs for improving customer service skills of their employees. Basil was also empaneled with a few companies such as NIIT and 24×7 Learning to provide English language training at IT/BPO organizations.

Apart from his great experience, Basil is a great fit for this role because he matches the organization’s fervor for enabling great service through effective communication. He sums up his views as follows -
“Growth of an organization depends to a large extent on great customer service skills, and effective communication is a big part of that. Apart from good language skills, cultural knowledge is necessary for connecting effectively with customers. Developing these skills amongst employees is very important for any organization aiming to not just meet but to exceed customer expectations. I look forward to helping InstaCarma raise an already raised Bar even more in terms of quality of customer service provided.”

We’re truly proud to have such a seasoned veteran joining our growing organization! We’re confident that he will add great value to the organization and its clients.

InstaCarma has been providing technical support to the web-hosting industry for over 6 years now. If you have ever been working in the support department (phone,email,chat etc) then more often than not , you might have come across an abusive customer at some point. How would you deal with such a situation ? Yell back ? Discontinue the conversation abruptly? Just let the customer continue bashing ? Handling an abusive customer is a skill in itself.
Well, here are a few tips that we train our techs on, to deal with such scenarios.

* Understand the situation

Do not discontinue the conversation immediately. Talk to the customer and try to understand the situation. For example, he might be frustrated because he has been kicked around without any resolution to the problem. Another scenario is that he doesn’t have a genuine problem. Instead, he is harassing you just for the fun of it or may be, he is drunk . For you to understand the exact problem, you need to talk.

* Do not use scripts

Instead of using scripts which might irritate the customer further, try and add a personal touch to the conversation. Addressing the customer by name and letting him know that you want to help are some ways to achieve this.

* Keep your calm

Remember that the customer is not mad at you but the situation. Do not take it personally. If you have had a bad day , try out some stress management techniques. Counting from 1 to 10 , keeping a photo of your loved one on your desk are some ways to reduce stress. If nothing works and you have to get your feelings out then put the call on ‘mute’ and take out your frustration. And if it is an email/chat then you do not even have to bother

* Convey your intent and limitations

Let the customer know that your intention is  to help him and for you to do that , he needs to co-operate. You and your company wants  to keep him satisfied. If that doesn’t do any good then let him know that it is difficult for you to take the conversation further. Remind him of your limitations.

* Transfer it to another person

If things get out of control then let him know and transfer the call/chat to your supervisor or colleague. This would give him little time to re-group and there’s every possibility that he will behave when he talks to the next person. If it is an email then you can always forward it.

* Discontinue the conversation

If there’s nobody to transfer to or your the person dealing with the transferred session, make your intention clear once again that you are there to help him. If he still doesn’t co-operate then rather than being rude , let him know that this kind of behaviour is unacceptable. Reiterate your company policy regarding employee abuse and discontinue the session.

We  at InstaCarma provide LiveChat support to many of our web-hosting clients. There are certain things that needs to be taken care of while handling  live support chat . One of the main advantages of  LiveChat  is that it adds that personal touch to the website which can result in increased customer interest which in turn will result into increased sales.  So, it is very important that it is handled with utmost sincerety rather than having it on your website just for the sake of it!

Conveying warmth to the customer

‘Friendliness’  is the key while interacting with customers.  Even though we are working in a business environment, there is no harm if you take the customer’s name a few times during the conversation. That helps in conveying the warmth to the customer. A ‘Please’ or ‘Thank You’ is worth it.

For example, if a customer asks a difficult question which you cannot answer instantly, instead of writing something like, “Tough one!” , you can always put in a little more effort to write “Good one, Chris. Please hold on for a few while I check it out”

Do not make the customer repeat

Try your best not to make the customer repeat. It might give a feeling that you are not being attentive. However, if the need be then make sure that you mention your apologies for making him repeat.

Conveying verbal communication using emoticons

LiveChat is purely text and the customer is not face-to-face with you.  So, you need to express and emphasize what you want to convey as words can easily be misunderstood for their literal meaning an context. Emoticons can be used in order to achieve this wherever appropriate.  Sometimes, the customer might also misinterpret your words and think that you were rude.

For example, a customer is happy with your service and appreciates you ” You rock . James” .  And you reply like “Thank you”,  might send out a feeling that you are hardly interested or acknowledging the appreciation . You can always add an emoticon “Thank you , Peter “. It makes a huge difference.

Being well spoken

Your words and attitude depict your knowledge, intelligence and personality. So, it is always nice to be well spoken. Make sure that you frame the sentences properly, avoid spelling mistakes and use the right words. These things might not matter too much when you are having a talk but they do matter a lot in verbal communication. Being polite doesn’t hurt either.

Usage of canned messages

Having pre-defined replies for common questions can save you a lot of time. But make sure that they are relevant, framed properly and answers the query completely. Otherwise, the customer will easily figure out that you are sending him canned messages. Do remember that they are there on Live chat because they need a humane response .  Even if you are using canned messages, make sure that you do not repeat them. If you have to use the same canned messages time and again , then that means that there is something wrong. Please try and rectify the problem.

Keep it short and simple

Chat as you talk. Use simple language. Nobody is judging your vocabulary skills . Do not engage customers in long , unnecessary details. They are not here for a manual . Communicate through short sentences but make sure that the complete message is conveyed.

Be quick

Be quick in your responses. Nobody likes to wait for ages to get a response. Use of canned messages might be handy here but be intelligent in using them.

Keep the customer informed

Do inform the customer about what is happening. Sometimes, you might need a while to figure out the problem or the solution. Let the customer know what you are working on.

Do not use one-word replies or Internet language

Refrain from giving one word responses. It shows how uninterested you are. Also, avoid using words as we do over the internet or while test-messaging. Take the pain to write the complete word.

Know your product

The people  handling chat should have sound knowledge of their product. They should be able to answer the questions fielded by the customer or worst case, suggest and guide them to an alternative way to get to the solution of the problem.

Solve the problem

Most importantly, try your best to solve the problem quickly and effectively.  If at all, you cannot do it then make sure that you guide them to the right channel as mentioned above rather than fooling around and pushing them to various support levels. After all, they are here to get the problem solved.  As long as you can do that, small mistakes are acceptable.

Be calm and patient

Customers can get impatient at times. Try and understand their frustration when they are facing a persistent problem or being kicked around through various support levels. Be calm and patient. Remember that there is no business without customers. But that doesn’t mean that they can be abusive. If things start going over the roof then you can always end the session politely. Also, you might not be in a great mood due to personal problems while handling the chat but never let that show in your conversation.

Parting message

Last but not the least, it is good to have a nice canned message which you can say at the end. Not every customer would be interested in prolonging the conversation with you as they might have other things to do. In such cases, you can use this quick canned reply so that they have a good impression before they leave the site. In other cases, you can take the time and write messages as per the situation before the customer leaves.

These are certain things that we train our techs on . If you have any more suggestions then do mention them.

The Article
Companies have to ensure that their trainees assimilate lessons fast and imbibe them deeply. A long training phase results in a lot of revenue loss, and an incomplete understanding of lessons will result in the trainee having to spend a lot of time retraining himself on the job, or wasting his co-worker’s time by asking for help, or in the worst case, making mistakes which could affect business.

As a trainer, you need to first keep in mind a few basic techniques and formulate a training methodology. The process is independent of what you teach. You could be teaching apache, DNS or walking them through the features of cpanel. But a common teaching methodology is applicable for each of these topics. The following points try to capture the essentials of a training methodology :

1) GETTING STARTED :

a) Organize study material – You need to make sure the trainees are actually using the material prepared for them. They should also find the material convenient to use.

Make the material as modular as possible, and email them the modules, one at a time. This is a far better approach than asking them to use your online tutorials. Most students don’t prefer using online study material. You need to hand it to them directly, and give them only what is required at the time. Don’t email them the entire course manual, as they would simply get lost in a sea of information. There is also a risk of them skimming through all the topics without really focusing on them one at a time.

b) Make them understand the business – Before getting into the technical topics, it is extremely important to make them understand how the hosting business works.

All the components of a hosting operation need to be listed out and connected, preferably using diagrams and examples. They need to be familiarized with the various vendors, contractors and service providers that your company uses, and the relationship and significance of each of these entities.

2) LAYING THE FOUNDATION:

a) Get their basics right – Start with the basic topics and make them understand it thoroughly. Specifics can be taught later.

For instance, it is important to first make sure they understand the basics, such as how apache and DNS works, before teaching them how to compile stuff. Explain how a domain name resolves to IP, how webservers serve pages and how email works. Lay a strong foundation, and build on it.

b) Enter topics quickly – Don’t waste time with introducing the topic and giving prefaces. Keep increasing the “detail level” gradually. Make it easy for the students to enter. Once they’re in, turn up the heat.

While explaining DNS for example, first explain to them that it acts like a database which associates domain names to their corresponding IP addresses. You could then explain the series of events that happen outside a DNS server, during the process of domain name resolution. Next, the structure of a DNS server can be explained. Specific details such as TTL can come much later, after the trainee has understood what DNS is all about.

3) THE PRACTICAL APPROACH:

a) Talk less, do more – Demonstrate how things work.

Your training process should mostly consist of lab sessions. Once you’re done explaining how an email is delivered, show them what actually happens on the server. Try sending email and showing them the complete verbose output, with all the handshakes and transactions that take place. Show them the relevant files that come into play, show them log messages, open the inbox and show them the email itself, walk them through the headers for the complete picture.

b) Make them lose their inhibitions and gain confidence – Set up prototypes for them to work on.

One of your most important objectives as a trainer, is to make your trainees lose their fears. You may find that your trainees are just too inhibited, while working on your servers or while using the admin tools and control panels You may often find them taking too much time doing simple tasks, because they’re too unsure and are low on confidence. Just like you probably were, the first time you entered a live server or tried to modify a real account.

The solution to this is to constantly engage them in practical exercises on prototypes. Avoid using live servers. Instead set up a local server farm in your intranet, complete with domain names (that resolve locally within your intranet), accounts and control panels. Set up as many exercises as possible, so that they become comfortable with the type of work, gain confidence and lose inhibitions. The trainees evolve into productive, efficient employees in quick time through this.

4) TEACHING TIPS

a) Always draw a real life parallel – A real life association helps them understand the subject and ignites interest. For example, instead of spending 10 minutes explaining what Mailman is, tell them it is a sofware that works similar to yahoo groups.

b) Never “lecture” continously for long – Talk in short, crisp sentences, interspersed with questions and similar interactive sessions.

c) Drill it in – Repeat what you said over and over again, in differently packaged sentences and actions. Our memory seems to absorb data more effectively when we encounter it repeatedly.

d) Be passionate about the subjects – The excitement and interest that you arouse in the trainees is directly proportional to what you have towards the subjects.

e) Teach through stories – While explaining a flow of events, package it in the form of a story.

Though a cliched teaching technique, it is also one of the most underestimated ones. Stories bring about an element of liveliness, curiosity and enthusiasm in the teaching sessions. Besides, it also helps memorize information very well because the stories greatly improve association and recall.

5) EXERCISING THE BRAIN

a) Give their brain a tough workout – Devise methods which will ensure that their brains get a lot of exercise.

It is a well known fact that our brain gets more exercise when you throw things at it that don’t meet expectations, as opposed to those that do. So set up as many twisted and unpredictable problems as possible. Don’t help them a lot. Let them wrack their brains and arrive at solutions. Refrain from spoonfeeding.

b) Set up interactive exercises – Organize quizzes, seminars, competitions. Make the whole training programme look like one big tournament. Conventional oral examinations are also highly recommended, preferably on a daily basis. Let there be prizes and trophies, to add the vital elements of appreciation and achievement.

Your organization’s employees are its jewels. But it is not possible to create a jewel without first mining and polishing the gold. All the best with your training efforts!